Ford Bronco Is Back! Formerly Discontinued, Now Buy the 2021

Ford has been the top name in SUVs for decades now, and if there’s one vehicle that’s still on SUV fans’ minds–even if they couldn’t get their hands on one–it’s the Ford Bronco. This model has been all but absent since the 1990s. But if you’ve followed Ford on YouTube, you’ve likely seen their latest viral launch party celebrating the surprising return of the Ford Bronco. And if you’ve searched for SUVs for sale in Memphis, TN, the sudden reappearance of this model may have stopped you in your tracks because the latest launch content straight from Ford indicates that Broncos are back and better than ever.

Now, Ford is unveiling their all-new Ford Bronco as the first member of the official Ford Bronco Sport sub-brand. Combining the best of sports performance and strength, the 2021 Ford Bronco is already taking the automotive world by storm.

If there’s one odd fact about the Ford Bronco, it’s this key detail: The 2021 will be the first Ford Bronco to hit the market since this model was discontinued back in 1996–a nearly 25-year gap. The latest model and its coming successors like the 2022 Bronco Raptor and 2025 Bronco Pickup are indications that the brand is back in full swing.

Many people still wonder why it was discontinued in the first place. Where did it go and why is Ford only just now unveiling Broncos again? Read on for the industry details you need to know, plus recommendations on where to find the new 2021.

A New Line of Trucks

Back in 1965, Ford introduced the Bronco. Over 30 years and five generations, Ford continued to develop a Bronco into one of its most popular models. Then in June of 1996, they put an indefinite end to the Bronco line of SUVs.

This decision may have had something to do with market demand. In the 1990s, Ford saw a steadily declining consumer interest in 2-door SUVs. Ford was also pressured to compete with other brands like Chevy and Dodge. They, therefore, made the decision to introduce a new line of more competitive models rather than dramatically redesigning the Bronco for better market performance. So Ford put an end to the Bronco and followed it up with a line of roomy, 4-door SUVs like the Expedition and even larger Excursion. Both the Expedition and Excursion went on to become highly popular models, and years passed without Ford feeling the need to revisit the Bronco.

But almost two decades later, what changed? Why bring the Bronco back now? It turns out that there’s a returning demand for Bronco-style SUVs, and Ford has just the model to reintroduce. “We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, president of Ford in The Americas. Hence the triumphant return of one of their most talked-about lines of vehicles, designed with decades of reconsideration, the latest engineering, and a new generation of buyers in mind.

2021 Overview

Here’s what you can expect from the all-new, 20201 Ford Bronco. The latest model is a 4×4 midsize SUV that’s ready for an adventurous life outside the city. Its powerful combination of performance, off-road capability, and outdoorsy features make it an exciting addition to Ford’s 2021 lineup. Family getaways, solo adventures out in the wild, long road trips–you name it, the 2021 Bronco can get you there.

Sure, former Broncos were designed for off-road durability, but in the long years since the last Bronco, Ford has taken this model in an exciting new direction. There are plenty of Ford SUVs for sale at your local dealership, but if you want the latest in both outdoors capabilities and everyday driving performance, the 2021 Bronco is now the model for you.

 

A Closer Look

The 2021 Bronco has a sleek, modern body and powerful engine, with an amazing 2.3-liter turbo engine, churning out 270 horsepower and 310 lb-ft torque–exactly what you’d expect from Ford. And just as any good Ford SUV does, the 2021 Bronco has an incredible towing capacity of up to 3,500 pounds. Bring your trailer, haul your water sports vehicles, and load up your camping equipment; the 2021 Bronco puts you in total control of your experience.

And the 2021 Bronco is more off-road durable than ever thanks to its incredible suspension and removable body panels. Customize your outdoor experience by taking off doors, windows, and the roof for an open-air feel unlike almost anything else that Ford offers. Its all-terrain tires, amazing turn assist functions, and front and rear locking differentials make it the perfect adventure vehicle.

As for everyday practicality, look to the 2021 Bronco’s Co-Pilot360 suite of safety features, which includes lane keep assist, automatic emergency braking, and even pedestrian and forward collision detection. Adaptive cruise control and smartphone compatibility make long drives a breeze.

Sports Equipment Series

The 2021 Ford Bronco is available in a series of amazing upgrades so you can customize your experience.

The Big Bend model includes bonus features like enhanced storage and high-gloss aluminum wheels. Meanwhile, the Outer Banks model has a stylish, leather-trimmed interior and comfort features like a heated steering wheel. For supreme off-road performance, consider the Badlands model with advanced 4×4 and a twin-clutch rear-drive unit. It offers an impressive Terrain Management System that adjusts to 7 different types of terrain, like rock crawl and mud.

Or, try to get your hands on the First Edition, a limited-run 2021 Bronco that includes all of the Badlands content along with gorgeous style upgrades like a sleek front grille, limited paint color options like Area 51 or Cactus Gray, and an impressive 10-speaker sound system. The First Edition model is the perfect blend of contemporary luxury and ruggedly facing all that Mother Nature has to offer.

Reserve Your Bronco

If you’re ready for a superior drive and a pickup to rule the road, visit Ford of West Memphis. We’re the number-one dealer of the new Ford Bronco in Memphis, TN, and are currently accepting reservations. Contact us today to secure your 2021 Bronco. Select your model and specifications and place your order to get your new Bronco shipped to you as soon as it’s ready. But act fast! Due to high demand, deliveries may extend into the year 2022 or later. We also proudly offer the all-new Ford Explorer. Visit us online or at our dealership to learn all about Ford Broncos and Ford Explorers for sale at unbeatable prices.

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